Welcome to
Lou Beres & Associates



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We are what we do means the proof is in the pudding. And the excellence is in the results. So we invite you to take a look. Or a bite! See the work.

The American Medical Association. AMA. TV commercial :30. Voices.
The American Medical Association. AMA. TV commercial :30. Voices.

Ohio Art. Etch-and-Sketch, TV commercial :30. Boy-Book-Rain.
Ohio Art.  Etch-and-Sketch, TV commercial :30. Boy-Book-Rain.

Digital Innovations. SkipDR. The Dancers, TV commercial :15.
Digital Innovations. SkipDR. The Dancers, TV commercial :15.

The American Medical Association. AMA. Print ads :30. Hands Campaign - Korea.
The American Medical Association. AMA. Print ads :30. Hands Campaign - Korea.

SinuCleanse. Neti Pot, TV commercial :30. Nose Guy.
SinuCleanse. Neti Pot, TV commercial :30. Nose Guy.

As you can see, we like our work to do most of the talking. However, our clients speak well of us too. For references and results contact us today.

Never about himself. Always about others. Lou Beres founded his agency in 1982 with a philosophy of serving the business needs of others, rather than his own. Discussions with Lou usually began with, “what can I do for you?”, and ended with a detailed action plan to be spearheaded by LB/A. By focusing on his clients business needs, and helping them to grow, his own business became successful as well. Along the way, many of Lou’s clients became his closest personal friends. That’s what happens when you are an agency guy with a selfless vision. Pretty unique, that was Lou.

We are what we do. So here are some things Lou did.


Lou was awarded a debate scholarship at Northwestern University without even applying.
He later lead the team to it’s first national championship title. He always enjoyed
meaningful discourse.

Lou built his agency from scratch based on his experience as a client ( Procter and Gamble, SCJohnson, Alberto Cuiver) and in the agency business (Lee King & Partners, Kenyon and Eckhardt, Dawson Johns and Black). Having experience on both sides of the table made
him a marketing guy, not just an ad guy.

Lou always told his clients what they needed to hear. No matter the consequences.

Lou practiced honest business. He never cheated, not at golf, not at anything.

Lou was so trustworthy that one client signed blank checks to the agency.

Lou made a point of helping others in need, both personally and professionally. The LB/A staff has always devoted their talents to worthy causes. Thousands and thousands of hours in fact.


Lou Beres & Associates continues in the tradition the agency was founded on. Unparalleled caring and attention to clients, with creative and innovative solutions. In the spirit of Lou — We do for you.

The American Medical Association. AMA. TV commercial :30. Voices.
Ohio Art.  Etch-and-Sketch, TV commercial :30. Boy-Book-Rain.
Digital Innovations. SkipDR. The Dancers, TV commercial :15.
The American Medical Association. AMA. Print ads :30. Hands Campaign - Korea.
SinuCleanse. Neti Pot, TV commercial :30. Nose Guy.

444 north michigan avenue / chicago, Illinois 60611 PHONE (312) 670 0470 / fax (312) 670-2586